Three words
I've blogged elsewhere on semantic degeneration (to adopt the Bloomfield typology ). It's a depressing fact of life: just as the quaint sweetshop you used to buy pontefract cakes or wine gums and marbles at on the way home from school closes down, sooner or later, to make way for a Tesco or Asda, so the unique, precise meaning you used to ascribe to a particular word ceases trading, to be replaced by a vaguer, bewilderingly stupid meaning under which the formerly low-frequency word suddenly acquires a new customer base. It's "progress", of course, and unimpeachably democratic, so we'd be dumb to oppose it or try to turn the clock back. All we can allow ourselves in conscience (especially if we are linguists) is to sulk, and not like it, and be all crotchety and passive-aggressive about it. So, on that note and in no particular order, here goes. "Avatar". I never saw the movie, but well before it appeared I was using the word in my newsgroup posts t...